PUPUT CIBRO

CX Architect | Human-Centric Design | Creative Director

Designing seamless digital comfort—where technology feels like home. Relax, and enjoy the experience.

Contact Me

8 Years in Design and Creative

Specializing in UX/UI/CX and Product Design

9 Years in Brand and Marketing

Covering Creative Direction, Marketing, Ads, and Internal Comms

6 Years in Leading Global team

Across Asia, Europe, and Latin America.

Current jobs:

● CX Architect at LEDVANCE (Munich – DE)
● Head of UX and Human Centric Design at B A S Media (Plano, TX – US)

Like many of us,
I also believe in
ROI

01

Recognizing Original Issues

Just like treating illness, addressing the root cause is key, not just the symptoms. That starts with truly listening and understanding your users or audience.

02

Right on Ideas

Great ideas need balance—creativity meets practicality. When we align with user needs and business goals, we get concepts that work (no caffeine required).

03

Reliable on Impact

Impact isn’t just for now, it’s for the long haul. My designs deliver value today and keep making a difference tomorrow. Sustainable, measurable, lasting.

UX Design and CX Architect

From concept to execution, I ensure that every touchpoint aligns with user needs and business goals, delivering both aesthetic and functional excellence.

Brand and Comms, Ads

My work elevates brands by ensuring clear, consistent messaging that resonates with audiences and creates lasting connections.

Creative Direction

With a sharp design sense and market insight, I create concepts that capture attention and deliver results

What else?

Design, for me, is about solving problems efficiently—a good design is self-explanatory and needs no further elaboration. As for leadership, it truly boils down to leading by example.
puput

Publicly Accessible Online Portfolio

eCommerce: shop.ledvance.com, wdmystiks.com
Tools: lampfinder.ledvance.com
App: SMART+ LEDVANCE
Others: bentomarketing.net, ameerahsaine.com

Education Background

Master Degree: Marketing Management, Tomas Bata University, Czech Republic and Global Brand and Marketing Exchange Student, NEOMA Business School, France
Bachelor Degree: in Marketing Communication, Telkom University, Bandung.

Speaker and Publications

IWI (International Women of Istanbul) Istanbul
UX Hackaton, CZ – 1st Place Winner
Digital Summit, ID – International Speaker
Ruanita: Digital Marketing Trainer for Indonesian Women Entrepreneurs Across Europe

What happens if Are you looking for a job now?run out of credit?

Striving for a better and more fulfilling self each day is my daily goal. I am constantly seeking opportunities to grow, learn, and expand my impact. I’m always on the lookout for opportunities that support this vision. Feel free to reach out to hello@puputcibro.com—perhaps we can achieve great things together.